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by clarifying its purpose and values, developing a strong brand message, creating a consistent brand experience, identifying new growth opportunities, aligning the organization around the brand, building a strong brand culture, and creating a roadmap for brand success. By taking these steps, an IMNC can build a strong, differentiated brand that resonates with customers and supports its long-term growth and success.

BrandCORE Strategy Workshop can play a crucial role in helping IMNCs to scale up by developing and strengthening their brand strategy. By defining the brand identity, differentiating the brand, developing a brand strategy, strengthening the brand reputation, creating a brand culture, aligning the brand with business goals, and ensuring brand consistency, an IMNC can create a strong and compelling brand that resonates with its target audience and supports its growth plans.

BrandCORE Strategy Workshop can offer several contributions to MSMEs to step up their branding game. By identifying brand values, understanding the target audience, developing a brand positioning statement, creating a brand identity, developing a brand messaging strategy, developing a brand experience, and developing a brand management plan, MSMEs can differentiate themselves from the competition, attract and retain customers, and build a strong brand image in their target audience’s minds.

A BrandCORE strategy workshop can play a critical role in transforming MSMEs and helping them step up their brand game. By developing a clear brand strategy, defining brand guidelines, identifying brand opportunities, creating brand awareness, improving the customer experience, and increasing brand equity, MSMEs can build a strong brand identity, increase their market share, and achieve long-term success.

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