Making MSMEs stepup and breakin
Making Brands Win!

We know your need to be in touch with the outside, and within
We affirm it is indeed the way to make your MSME win
We understand your challenge of running your MSME successfully in the current competitive landscape. We feel your need to turn yourself into a standout brand. We can help you sustain your growth story by defining your brand story.


+91 99999 55 321


We understand the importance of being in constant touch with your audience. We can set up a regular, rigorous outreach that allows you consistent engagement.

When you are communicating sporadically or not at all, you are still sending out a certain message, even if not the one you wish to send. This may create the perception that you are opaque, non-transparent, lethargic, incoherent, unprofessional or even arrogant. Worst of all, your presence can slowly diminish from your audience’s memory recall. Brands are built over time – it takes planning, persistence and programmed, frequent delivery of messages to ensured sustained, continued communication. On the other hand, sporadic attention spikes and sprucing up resources might provide an instant surge in popularity, but such a surge cannot be sustained over the longer term, nor is it good strategy to rely on such spikes alone.



is the key

For any brand vying for audience attention today, there can be no compromising on consistency, particularly in a constantly online digital world. More than even the quality of content, it is the consistency in messaging that is paramount today. Your brand needs to be at the top of the audience’s mind regularly. Needless to say, any form of continuous communication requires a thoroughly thought-out, creative rendition.

Regular reinvention
of brand story

Consistency does not mean sharing the same content repeatedly, which can bore audiences. On the contrary, the brand story needs to be innovately presented, from multiple angles, while keeping the brand promise constant. This ensures a complex and creative audience approach, even given the usual constraints on messaging. Regular reinvention of the brand story to suit local context, flavour, and sensibility also helps in keeping the messaging refreshed and contemporary.

Communication as a
collaborative call

Communication requires you to make friends among your audience. But even the best friendships require understanding one another and appreciating each other’s personality. Brands do well when they have precisely this kind of friendly relationship with their customers. To achieve this level of comfort, brands need to listen and understand as much as they say and sell. Listening builds a perception among the audience that you are not an robotic entity, but a people-focused, people-built organisation.

call to action

All communication efforts should lead up to something meaningful. Talking in the air is a sign of fair-weather friendship, not of a lasting relationship. A serious call to action comes into play here. A well planned, well thought-out call to action essentially describes your company as well as your audience. Keeping the audience hooked with the promise of something concrete for them ensures a win-win for them as well as your company.


Navigating the competitive landscape for your MSME can be challenging. As you strive to establish yourself as a standout brand, we recognize the importance of maintaining a continuous and meaningful connection with your audience. 


Brand strategy for MSMEs to stand out in the crowd


Marketing strategy for MSMEs to break the barriers


Campaign strategy for MSMEs to reach the target audience

How to

We help ambitious businesses like yours generate more growth by building your brand, driving the right message, connecting you with your audience and making you win.

Start YOUR

Brand Coaching

A diverse and global community of independent thinkers make up our inclusive workplace.


strategy workshop

A diverse and global community of independent thinkers make up our inclusive workplace.


Strategy Consultancy

Our BrandCARE Strategy Consulting is a comprehensive consultancy that offers annual retainer and monthly maintenance services to help businesses unlock the full potential by aligning their purpose with their pursuit.

for your StepUP

A strategy tool is a resource or technique that is used to help organizations develop, analyze, and implement effective strategies. There are many different types of strategy tools available, each with its own strengths and weaknesses.


We are full-strategy service

Go from BUSINESS to BRAND with one provider.

Well-rounded expertise

20 years of experience and focussed approach in multiple sectors.

Proven process

Our strategy model is designed to guide your business to success.

Undivided attention

We believe in quality over quantity, strategy demands deeper focus.

We care about your results

We want your business to grow. Your win matters to us.

Strategic and Specialised Storytelling
for Brand Success!

We help ambitious businesses like yours generate more growth by building your brand, driving the right message, connecting you with your audience and making you win.


Setting Up An Unrivaled Identity

Finding Your Space as a New Kid On The Block

Evolving & Establishing New Standards

Evolving & Establishing New Standards
Setting Up An Unrivaled Identity
Finding Your Space as a New Kid On The Block
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Finding Your Space as a New Kid On The Block
Evolving & Establishing New Standards
Setting Up An Unrivaled Identity
based on trust.

We hired Thotin in the middle of our journey as a Tech start up. The in detailed sessions helped us discover our journey our challenges our product our road map so much better that it shaped our entire product into something amazing. I would highly recommend every one out there looking for guidance to get THOTIN and team to help you with the same. THOTIN and Globally United now are now one team as we still working together on our journey ahead. Without there guidance we could be lost finding our road to the mountain top 😊🔥

Ketan Tuteja

Globally United

THOTIN helped us in creating recommendations for a communication campaign on women entrepreneurship and women economic empowerment for GIZ India. I appreciated most about this strategy workshop was the way the content was structured and for the excellent work that you did as a workshop facilitator.

Stephanie Mumenthaler

The German Agency for International Cooperation or (GIZ)

Working with THOTIN was a pleasure. They are professional in their approach in the true sense. Communication, understanding of the concept, delivery - all aspects were managed as per our expectations and sometimes beyond. Manisha, as the face of THOTIN is an excellent communicator. It was really easy to work with Manisha and THOTIN because of mutual respect for the strategic expectation and approach.

Abinash Lahkar

Save the Children

Thank you for your exceptional work on this project. Your approach was collaborative and inclusive, and you took the time to understand the wide spectrum of the project. THOTIN helped to develop the brand strategy for Views from the Frontline 2019 (VFL 2019) and create a training toolkit with the aim of strengthening the inclusion of at-risk people in a collaboration involving them, civil society members as well as governments for designing and implementing risk-reduction and resilience-building policies and practices. It is always pleasure working with THOTIN team - strategic, prompt, positive and creative as always!

Shivangi Chavda

Global Network of Civil Society Organisations for Disaster Reduction (GNDR)
Ready to get started?
Let's work together!

Maximize the growth of your business by building it with a solid brand strategy.
Build an authentic & differentiated brand
Cut through the noise and deliver a clear message
Create a brand with a consistent visual style
Be recognized and trusted by your customers
Get total brand clarity & skyrocket your growth